Ryan Reynolds never misses an opportunity to plug his gin company.

He’s pretty much got the whole social media marketing thing nailed. He’s written fake Amazon reviews, he’s made videos revealing the secret ingredient, and his previous adverts for Aviation Gin have even featured cameos from the likes of Hugh Jackman, Richard Branson, and Andy King (you know, the Fyre Festival blowjob guy).

And now, Reynolds is jumping on the latest viral trend: the bottle cap challenge.

In case you haven’t seen this yet, the challenge basically involves knocking the lid off a bottle with a spinning kick, a video of which you naturally need to post online in glorious slow motion. Read more…

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Ryan Reynolds attempts the bottle cap challenge, fails spectacularly was orginially posted by Sam Haysom

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