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Perhaps you moseyed onto Amazon this week to take advantage of Prime Day sales, only to be greeted by the impish beam of a bedazzled, bow-capped blonde with a staunch side ponytail and the wardrobe of Lisa Frank’s long-lost niece. Unless you’re prepubescent, you were probably wondering: Who? And more importantly, why?

Well, we’d like to introduce you to your patron saint of Prime Day: JoJo Siwa.

More about Youtube, Prime Day, Mashable Shopping, Jojo Siwa, and Culture

JoJo Siwa’s new merch is the most extra thing to happen to Prime Day was orginially posted by Haley Henschel

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